Real Estate Marketing Trends For 2018

In today’s competitive housing market and increasingly competitive throughout the industry, agents now must to reach out to prospective buyers in new and innovative ways. Whether it’s through social media, streaming video, content customization or next-gen virtual reality, it’s safe to say times are changing for the better.

 

  1. Social Media - While the job of marketing and selling a house once required a lot of legwork on behalf of the agent or seller, many of the tasks associated with listing and promoting are much easier thanks to social media. Mobile connectivity also gives agents the opportunity to branch out even further and take on new regions that weren’t accessible in the past. This benefits sellers and buyers alike by giving them access to properties that aren’t in their immediate vicinity.
  2. Streaming Video - Smartphones and other smart devices now make it possible to broadcast live, streaming video through your website. Instead of spending their time preparing and hosting open houses to advertise their new properties, agents can use high-definition video to provide a detailed tour.
  3. Content Customization and Automation - Advertisers used to rely on standardized press releases and generic content to introduce new products, and the 21st century has seen an increased push for customization and personalization. Content customization is beneficial to both the real estate agent and any prospective buyers. Not only does it let you provide detailed information on the unique properties you offer, but it gives you another avenue for connecting with customers and providing improved service. Agents are also taking advantage of marketing automation. Instead of contacting every new lead directly, advanced systems will automatically transfer their information to your company’s CRM system and immediately initiate contact on your behalf.
  4. Virtual Reality - Modern virtual reality is a trend that really gained momentum in 2017, but current hardware and software limitations are hampering its progress. As these systems improve, and as consumers become more comfortable with the idea of this next-gen technology, the application of virtual reality within real estate will continue to grow. Agents are using the technology to show off potential color themes, new floor plans and possible renovations to existing properties.   

*Courtesy of http://realtytimes.com

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.